Amazon, Meesho, Eternal, Swiggy, Zepto form Digital Commerce Coalition; Flipkart sits out

Five of India's largest digital commerce players have launched an industry body to engage on policy, consumer trust, MSME access and supply chains. Koan Advisory Group will run the secretariat. Flipkart's absence from the founding lineup is the standout signal in an otherwise unified front.

Five of India's largest digital commerce players have launched an industry body to engage on policy, consumer trust, MSME access and supply chains. Koan Advisor

Entrackr · Newsletter · 6/2/2026, 5:16:49 AM · Ask about this →

Digital Commerce Coalition + Amazon + Eternal + Meesho + Swiggy + Zepto + Zomato +