Amazon, Meesho, Eternal, Swiggy, Zepto form Digital Commerce Coalition; Flipkart sits out
Five of India's largest digital commerce players have launched an industry body to engage on policy, consumer trust, MSME access and supply chains. Koan Advisory Group will run the secretariat. Flipkart's absence from the founding lineup is the standout signal in an otherwise unified front.
Amazon, Meesho, Eternal, Swiggy and Zepto have launched the Digital Commerce Coalition, an industry body to engage on policy, consumer trust, MSME access and supply chains in Indian digital commerce. Flipkart is notably absent. Koan Advisory Group serves as secretariat.
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