Eternal, Meesho, Amazon, Swiggy, Zepto form Digital Commerce Coalition; Flipkart, Reliance opt out
Five digital commerce majors have launched the Digital Commerce Coalition in New Delhi to push policy priorities around consumer trust, MSME access and supply chain resilience. The body is betting on India's digital commerce market scaling from $165 Bn to $450 Bn in five years, even as Flipkart and Reliance stay out of the founding roster.
Eternal, Meesho, Amazon, Swiggy and Zepto have formed the Digital Commerce Coalition to advance India's digital commerce ecosystem priorities including consumer trust, MSME access and supply chain resilience. Flipkart and Reliance platforms are notably absent from the founding roster.
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