Amazon, Eternal, Meesho, Swiggy, Zepto form Digital Commerce Coalition — Flipkart sits out

Five major digital commerce players have launched an India-focused industry body to tackle customer trust, delivery partner welfare, MSME enablement and supply chain issues. Koan Advisory Group serves as secretariat. Notably absent: Flipkart, signalling a potential split in how the sector engages policymakers.

— Filed Tue, 2 Jun, 2026, 12:22 IST · Source Mint · Companies · Updated

Amazon, Eternal, Meesho, Swiggy and Zepto have formed the Digital Commerce Coalition, an India-focused industry body addressing customer trust, delivery partners, MSMEs and supply chains. Flipkart is absent. Koan Advisory Group serves as secretariat.

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