Amazon, Eternal, Meesho, Swiggy, Zepto form Digital Commerce Coalition — Flipkart sits out

Five major digital commerce players have launched an India-focused industry body to tackle customer trust, delivery partner welfare, MSME enablement and supply chain issues. Koan Advisory Group serves as secretariat. Notably absent: Flipkart, signalling a potential split in how the sector engages policymakers.

Five major digital commerce players have launched an India-focused industry body to tackle customer trust, delivery partner welfare, MSME enablement and supply

Mint · Companies · 6/2/2026, 6:52:09 AM · Ask about this →

Digital Commerce Coalition + Amazon + Eternal + Meesho + Swiggy + Zepto + Zomato +