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0 mentions · last seen 6/5/2026

Signals

Flipkart taps India Post's 160,000 outlets in asset-light logistics pivot

Flipkart's tie-up with India Post extends last-mile reach to 95% of pincodes in rural and remote India, signaling a hybrid logistics model as Walmart trims Ekart's footprint and prioritises profitability ahead of a potential $16 billion IPO.

Business Standard · Companies · 5/28/2026, 7:41:27 AM

India Post's Kerala Circle posts 10% revenue growth, rolls out parcel pickup and 24-hour intra-state delivery

Kerala Postal Circle launched Pick Post Express (doorstep parcel pickup), Capital Express (24-hour intra-state delivery), and Green Express (live-plant transport). A shift from rail to 13 Road Transport Networks replaces 8 train routes, cutting transit costs 43% and saving ₹6 crore annually across 941 Grama Panchayats.

The Hindu BusinessLine · 5/27/2026, 7:17:23 AM

Flipkart taps India Post's 1.6 lakh offices for last-mile delivery push

Flipkart and India Post inked a last-mile parcel pact leveraging 1.6 lakh post offices across urban, semi-urban and rural India. Covers prepaid, COD, OTP authentication and real-time tracking — extending e-commerce reach into underserved Bharat markets.

CNBC-TV18 · Companies · 5/25/2026, 2:47:39 AM

Flipkart taps India Post's 150,000 outlets to crack open small-town e-commerce

Flipkart is plugging into India Post's 150,000-branch network to handle last-mile delivery, returns and cash-on-delivery in tier-3 and tier-4 towns. Rollout starts in Maharashtra and Gujarat before going national, targeting first-time online shoppers across 95% of India's pincodes.

Business Standard · Companies · 5/22/2026, 4:43:35 PM

Flipkart taps India Post network to crack last-mile in semi-urban and rural India

Walmart-owned Flipkart has signed a last-mile parcel pact with India Post, plugging into the postal network's deep rural reach. The deal lands as Flipkart scales Minutes quick commerce toward 1,200 dark stores and eyes food delivery and ticketing, intensifying the fight with Blinkit, Instamart, Zepto and Amazon Now.

Mint · Companies · 5/22/2026, 2:59:42 PM

India Post rides Parle Melody meme wave with '24SpeedPost' campaign after Modi-Meloni moment

Parle's Melody toffee scored unexpected global visibility after a viral PM Modi-Meloni exchange drew 172M+ views. India Post jumped on the meme with '24SpeedPost' creatives, while Parle publicly thanked Modi - a rare organic earned-media windfall for a legacy FMCG brand.

NDTV Profit · 5/21/2026, 12:00:49 PM

Parle Melody trend goes viral: Blinkit, Zepto, Air India, Swiggy ride PM Modi-Meloni toffee moment

After PM Modi gifted Parle Melody toffees to Italian PM Giorgia Meloni, the clip racked up 100M+ views. Brands from Blinkit, Zepto, Swiggy Instamart to Air India, India Post, DTDC, Yes Madam, SBI Securities and MobiKwik piled onto the trend with meme posts, turning a 50-paise candy into a national marketing moment.

Business Today · Latest · 5/21/2026, 8:20:12 AM

Parle Melody rides Modi-Meloni viral moment as brands pile on with meme marketing

PM Modi gifting Parle Melody toffees to Italy's Meloni triggered a 100M+ view viral wave, with Air India, Blinkit, Swiggy Instamart, Zepto, MobiKwik, DTDC and India Post jumping in with topical creatives. Toffee reportedly sold out on quick-commerce, handing Parle a windfall of organic reach.

Business Today · Latest · 5/21/2026, 5:39:11 AM

Kashmir rail link rewires Valley commerce: 203 rakes in, apples out, Amazon parcels in 30 hours

The 272-km Kashmir rail link is reshaping Valley supply chains. Indian Railways has run 203 rakes (3,514 wagons) since August, with cement at 76% share, plus inbound Maruti cars, foodgrains and salt, and 278 wagons of apples moving out. Amazon and India Post now offer door-to-door parcels on a 30-hour NCR-Valley loop.

Indian Express · Business · 5/15/2026, 2:09:10 AM