Parle Melody trend goes viral: Blinkit, Zepto, Air India, Swiggy ride PM Modi-Meloni toffee moment
After PM Modi gifted Parle Melody toffees to Italian PM Giorgia Meloni, the clip racked up 100M+ views. Brands from Blinkit, Zepto, Swiggy Instamart to Air India, India Post, DTDC, Yes Madam, SBI Securities and MobiKwik piled onto the trend with meme posts, turning a 50-paise candy into a national marketing moment.
After PM Modi gifted Parle Melody toffees to Italian PM Giorgia Meloni, the clip racked up 100M+ views. Brands from Blinkit, Zepto, Swiggy Instamart to Air Indi
Business Today · Latest · 5/21/2026, 8:20:12 AM · Ask about this →