Parle Melody rides Modi-Meloni viral moment as brands pile on with meme marketing
PM Modi gifting Parle Melody toffees to Italy's Meloni triggered a 100M+ view viral wave, with Air India, Blinkit, Swiggy Instamart, Zepto, MobiKwik, DTDC and India Post jumping in with topical creatives. Toffee reportedly sold out on quick-commerce, handing Parle a windfall of organic reach.
Parle Melody went viral after Modi gifted it to Meloni, drawing 100M+ views and meme posts from Air India, Blinkit, Zepto and Swiggy Instamart.
Business Today · Latest · 5/21/2026, 5:39:11 AM · Ask about this →