India Post rides Parle Melody meme wave with '24SpeedPost' campaign after Modi-Meloni moment
Parle's Melody toffee scored unexpected global visibility after a viral PM Modi-Meloni exchange drew 172M+ views. India Post jumped on the meme with '24SpeedPost' creatives, while Parle publicly thanked Modi - a rare organic earned-media windfall for a legacy FMCG brand.
India Post's '24SpeedPost' campaign rides Parle Melody's viral Modi-Meloni moment, which drew 172M+ views and rare earned media for the FMCG brand.
NDTV Profit · 5/21/2026, 12:00:49 PM · Ask about this →