Parle launches limited-edition Melody Tiramisu exclusively on Blinkit
Parle Products has introduced Melody Tiramisu, a coffee-flavoured limited-edition toffee in a 180g pack. Inspired by the viral “Melodi” moment and positioned around India-Italy ties, the product will be sold exclusively via Blinkit for the next couple of months.
Parle Products launched limited-edition Melody Tiramisu, a coffee-flavoured toffee inspired by the viral Modi-Meloni moment. The 180-gram pack, celebrating India-Italy friendship, is exclusively available on Blinkit for a limited seasonal period.
Why this matters
The Blinkit-exclusive launch follows reports that Parle Products is weighing a $1 billion IPO at a $10.5 billion valuation, adding a digital retail activation to the brand’s recent strategic activity.
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