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Signals from Aditya Birla Fashion & Retail
- TMRW brands flag relaxed, baggy and bootcut denim as India’s next men’s fit shift
- ABFRL Runs Zodiac-Themed Cross-Brand Style Play Spanning Pantaloons, W, Jaypore
- ABFRL's OWND! Taps Payal Gaming for Gamer Drop, Courting India's Youth Culture
- ABFRL leans into commuter styling content to anchor metro fashion authority
- ABFRL rides T20 World Cup with cross-portfolio fashion play across Pantaloons, W, WROGN, Bewakoof, Juneberry
- ABFRL Stitches Cross-Cultural Festive Play Across Jaypore, Tasva & House of Masaba for Eid-Gudi Padwa-Ugadi 2026
- ABFRL designers signal shift from seasonal cycles to capsule wardrobes and continuous drops
- ABFRL leans on concert culture to cross-sell Pantaloons, Wrogn, Bewakoof and Urbano streetwear
- ABFRL leans into mango-hued summer edit across Pantaloons, Aurelia, Jaypore, Nobero
- ABFRL bundles five house brands into Mother's Day gifting play
- ABFRL bundles The Collective, Tasva, Masaba, Jaypore as capsule luxury essentials