ABFRL rides T20 World Cup with cross-portfolio fashion play across Pantaloons, W, WROGN, Bewakoof, Juneberry
ABFRL is leveraging India's cricket-fever consumer moment with a coordinated World Cup styling campaign spanning five owned brands. Curated looks—stadium athleisure (WROGN, Bewakoof), ethnic kurtas (Pantaloons, W), workwear layering (Juneberry)—signal a portfolio-wide marketing push to capture occasion-led demand across categories and demographics.
ABFRL pushes a T20 World Cup fashion campaign across its brand portfolio—Pantaloons, W, WROGN, Bewakoof, Juneberry—curating themed looks (stadium athleisure, ethnic kurtas, workwear layering) to ride India's cricket-fever consumer moment.