ABFRL's OWND! Taps Payal Gaming for Gamer Drop, Courting India's Youth Culture
ABFRL-owned youth label OWND! has launched a Gamer Drop capsule with streamer Payal Gaming, leaning into gaming-fashion crossover as a wedge into Gen Z. The collaboration frames authenticity and self-expression as core hooks for India's expanding gaming community.
ABFRL's OWND! brand partners with Payal Gaming on a Gamer Drop collection, tapping gaming-fashion crossover and youth culture. Interview discusses authenticity, identity, and self-expression as drivers of the collaboration targeting India's gaming community.
Why this matters
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