ABFRL designers signal shift from seasonal cycles to capsule wardrobes and continuous drops
Design heads across Pantaloons, TCNS, Jaypore, Shantanu & Nikhil, TMRW and TASVA flag a pivot to identity-led capsules, data-informed continuous drops and longevity-focused buying — reshaping ABFRL's product planning and merchandising rhythm.
ABFRL design leaders across Pantaloons, TCNS, Jaypore, TMRW and TASVA discuss shift from seasonal fashion cycles to capsule wardrobes, data-informed continuous drops, identity-led storytelling and longevity-focused buying, signaling strategic pivot in product planning.