Xiaomi to enter India's large home appliances market as smartphone sales slip
Xiaomi is plotting a push into ACs, refrigerators and washing machines in India, scouting local EMS partners and elevating India as its South Asia HQ. Alex Tang has been named regional head as the brand looks to offset declining smartphone shipments with a broader appliance play.
Xiaomi plans to enter India's large home appliances market (ACs, refrigerators, washing machines) as smartphone shipments decline. It is scouting local EMS manufacturing partners, elevating India as South Asia HQ, and has appointed Alex Tang as regional head.