Chinese smartphone brands' India share hits 6-year low at 18% as budget phone sales crash 45%
India's Q2 2026 smartphone sales fell 10% YoY as memory chip costs surged ~4x since Sep 2025, hammering the sub-₹15,000 segment. Samsung, Nothing (+105%) and Pixel (+68%) gained share while Chinese brands retreated; analysts forecast a 13% annual decline.
India's Q2 smartphone sales fell 10% YoY; Chinese brands' share hit a 6-year low (18%) as budget phone sales dropped 45% amid rising memory chip costs; Samsung, Nothing, Pixel gained.