Samsung India's plan for up to 20% workforce cuts resurfaces, dating back to a September 2024 move as market share hit decade low
Resurfacing a September 2024 report: Samsung was reportedly preparing to trim up to 20% of its India workforce amid falling shipments (-15.4%), value share sliding to 16% from 23%, and roughly 30 senior executives defecting, some to Xiaomi. Unresolved offline retailer margin disputes and a 3-day Chennai plant strike had added pressure ahead of the festive season.
Samsung reportedly preparing to cut up to 20% of its Indian workforce amid a decade-low market share, executive defections to Xiaomi, unresolved offline retailer pricing/margin disputes, and a Chennai plant strike ahead of the festive season.
Why this matters
Samsung's workforce cuts land amid a broader India slowdown, with smartphone sales down 10% in the June quarter and price hikes pushing buyers toward refurbished devices as new shipments fall.
Retail-company signals are accelerating, up 884700% QoQ.