India smartphone sales fall 10% in June quarter, sharpest drop in three years
India smartphone shipments declined 10% YoY in Q1, the steepest in three years, hitting Chinese brands and sub-Rs 15,000 devices (down 45%) hardest. Samsung was the only top-five brand to grow (17.6%, +2%), while Vivo led at 17.8% share. Premium held up as prices rose 15% and EMI financing crossed 50% of sales.
India smartphone shipments fell 10% YoY in the June quarter, the sharpest in three years, hitting Chinese brands and sub-Rs 15,000 devices hardest. Samsung was the only top-five brand to grow; premium segment stayed resilient on EMI financing.