Xiaomi to enter India's large appliances market as smartphone sales slide
Xiaomi is scouting local manufacturing partners to launch ACs, refrigerators and washing machines in India, diversifying beyond smartphones. The company has elevated India to South Asia HQ status and appointed Alex Tang as regional head, signaling a long-term category bet.
Xiaomi plans to enter India's large home appliances market (ACs, refrigerators, washing machines) amid declining smartphone shipments. It is scouting local manufacturing partners, elevated India as South Asia HQ, and appointed Alex Tang as regional head.