Wills Lifestyle taps Franchise India to widen store network across metros and Tier 2 cities
ITC's premium apparel brand Wills Lifestyle has partnered with Franchise India Brands to grow its PAN India retail footprint via the franchise route, targeting both metros and Tier 2 markets across sub-brands including Wills Classic, Wills Sport and Wills Clublife.
ITC's premium apparel brand Wills Lifestyle has partnered with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities to grow its PAN India retail footprint.
Why this matters
Wills Lifestyle continues its franchise-led push, echoing recent moves to widen its retail footprint and store network across metros and Tier 2 cities for ITC's premium apparel line.
Retail-brand activity holding steady with 2,436 signals over the past 90 days.
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- Financial Express · BrandWagon — 1h after first sighting