Wills Lifestyle taps Franchise India to widen store network across metros and Tier 2 cities
ITC's apparel brand Wills Lifestyle is partnering with Franchise India Brands to grow its retail footprint via the franchise route, expanding beyond metros into Tier 2 markets with its three formats: Wills Classic, Wills Sport and Wills Clublife.
ITC's Wills Lifestyle apparel brand partners with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities with its three brands: Wills Classic, Wills Sport and Wills Clublife.
Why this matters
The move revives Wills Lifestyle's 2014 tie-up with Franchise India, doubling down on franchise-led expansion beyond metros into Tier 2 cities across its Classic, Sport and Clublife formats.
Retail-brand signals are accelerating, up 327800% QoQ.