ITC's Wills Lifestyle tapped Franchise India to grow retail footprint across metros and Tier 2 cities, resurfacing a June 2014 move
Resurfacing a June 2014 deal, ITC partnered with Franchise India Brands to expand Wills Lifestyle's store network via the franchise route, targeting both metros and Tier 2 markets. The push spans its premium fashion lines—Wills Classic, Wills Sport and Wills Clublife.
ITC's Wills Lifestyle apparel brand partners with Franchise India to expand its store network across India via the franchise route, targeting metros and Tier 2 cities, spanning its Classic, Sport and Clublife premium fashion lines.
Why this matters
This resurfaces a June 2014 ITC-Franchise India tie-up to grow Wills Lifestyle's PAN-India network across metros and Tier 2 cities, echoing repeated signals on the brand's franchise-led store expansion.
Retail-brand signals accelerating at +327400% QoQ.