ITC's Wills Lifestyle tapped Franchise India to grow store network across Metros and Tier 2 cities back in 2014
Resurfacing a June 2014 move, ITC's premium apparel brand Wills Lifestyle partnered with Franchise India Brands to expand its retail footprint pan-India via the franchise route, targeting both Metros and Tier 2 cities. The then-14-year-old brand spans Wills Classic, Wills Sport and Wills Clublife lines.
ITC's premium apparel brand Wills Lifestyle has tied up with Franchise India Brands to expand its store network across India via the franchise route, targeting Metros and Tier 2 cities on a pan-India basis.
Why this matters
Resurfaces a June 2014 franchise move as Wills Lifestyle repeatedly leaned on Franchise India to scale its store network across metros and Tier 2 cities via the franchise route.
Retail-brand signals are accelerating, up +328,200% QoQ.