ITC's Wills Lifestyle resurfaces 2014 partnership with Franchise India to scale store network across metros and Tier 2 cities
Resurfacing a June 2014 move, ITC's premium apparel chain Wills Lifestyle had tied up with Franchise India Brands to grow its retail footprint via the franchise route. The expansion targeted metros and Tier 2 markets, carrying its three brands—Wills Classic, Wills Sport and Wills Clublife.
ITC's Wills Lifestyle apparel chain partners with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities with its three premium fashion brands.
Why this matters
The move fits Wills Lifestyle's franchise-led growth pattern, echoing recent signals about tapping Franchise India to build a PAN-India store network across metros and Tier 2 cities.
Retail-brand signals accelerating at +327500% QoQ.