Wills Lifestyle taps Franchise India to widen store network across metros and Tier 2 cities
ITC's apparel brand Wills Lifestyle has partnered with Franchise India Brands to grow its retail footprint via the franchise route. The expansion spans its Classic, Sport and Clublife sub-brands, targeting both metro markets and Tier 2 cities across India.
ITC's Wills Lifestyle apparel brand partners with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities, spanning its Classic, Sport and Clublife sub-brands.
Why this matters
This deepens Wills Lifestyle's franchise-led push, echoing prior signals of a pan-India store expansion with Franchise India spanning metros and Tier 2 cities across its Classic, Sport and Clublife lines.
Store-opening activity is steady with 1,095 signals in the past 90 days.