Wills Lifestyle taps Franchise India to widen store network across metros and Tier-2 cities

ITC's Wills Lifestyle partnered with Franchise India Brands to grow its fashion apparel footprint via the franchise route, targeting both metros and Tier-2 markets. The brand spans three lines: Wills Classic, Wills Sport and Wills Clublife.

— Filed Wed, 1 Jul, 2026, 20:02 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle partnered with Franchise India Brands to expand its fashion apparel store network across India via the franchise route, focusing on metros and Tier 2 cities. Wills houses three brands: Classic, Sport and Clublife.