Wills Lifestyle taps Franchise India to widen store network across metros and Tier 2 cities
ITC's apparel brand Wills Lifestyle partners with Franchise India Brands to scale its retail footprint via the franchise route, extending into Tier 2 markets. The PAN-India push under CEO Atul Chand spans Wills Classic, Wills Sport and Wills Clublife lines.
ITC's Wills Lifestyle apparel brand partners with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities under CEO Atul Chand's PAN-India growth plan.
Why this matters
Continues Wills Lifestyle's pan-India store expansion drive, building on prior signals of scaling its retail network across metros and Tier 2 cities through Franchise India.
Retail-brand theme steady with 2,489 signals in the last 90 days.