Wills Lifestyle taps Franchise India to widen retail footprint across metros and Tier-2 cities

ITC's premium apparel brand Wills Lifestyle has partnered with Franchise India Brands to scale its store network via the franchise route, targeting both metros and Tier-2 markets. The move covers sub-brands including Wills Classic, Wills Sport and Wills Clublife.

— Filed Sat, 4 Jul, 2026, 14:34 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle apparel brand tied up with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities.