Wills Lifestyle taps Franchise India to scale store network pan-India

ITC's Wills Lifestyle apparel chain has partnered with Franchise India to expand via the franchise route, targeting metros and Tier 2 cities across sub-brands Wills Classic, Wills Sport and Wills Clublife.

— Filed Wed, 8 Jul, 2026, 19:16 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle apparel chain has tied up with Franchise India to expand its store network pan-India via the franchise route, targeting metros and Tier 2 cities across its three fashion sub-brands.

Why this matters

Reinforces Wills Lifestyle's recent push to expand ITC's premium fashion retail pan-India, building on prior signals of a franchise-led store network rollout across metros and Tier 2 markets.

Retail-brand activity steady with 2,683 signals in the last 90 days.