Wills Lifestyle taps Franchise India to scale store network across metros and Tier 2 cities
ITC's premium apparel brand Wills Lifestyle has partnered with Franchise India Brands to grow its retail footprint via the franchise route, targeting both metros and emerging Tier 2 markets across the country.
ITC's Wills Lifestyle apparel brand has partnered with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities.
Why this matters
Continues Wills Lifestyle's franchise-led push, echoing recent signals on expanding its apparel and store network into metros and Tier 2 cities, signaling ITC's structured retail scaling strategy.
Retail-brand activity holding steady with 2,256 signals over the past 90 days.