Wills Lifestyle taps Franchise India to scale store network across metros and Tier 2 cities
ITC's premium apparel brand Wills Lifestyle has partnered with Franchise India Brands to expand its retail footprint pan-India via the franchise route, targeting both metros and Tier 2 cities after 14 years in the market.
ITC's premium apparel brand Wills Lifestyle has tied up with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities for pan-India growth.
Why this matters
Wills Lifestyle is turning to the franchise model to accelerate pan-India store growth, moving beyond its established metro presence to capture demand in Tier 2 cities after 14 years in the market.
Store-opening activity holding steady with 620 signals in the last 90 days.