Wills Lifestyle taps Franchise India to scale store network across metros and Tier 2 cities
ITC's premium apparel brand Wills Lifestyle has tied up with Franchise India Brands to expand its retail footprint via the franchise route, targeting both metros and Tier 2 markets across the country.
ITC's Wills Lifestyle apparel brand has tied up with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities.
Why this matters
Reinforces Wills Lifestyle's pan-India franchise push, echoing prior signals on the ITC brand tapping Franchise India to widen its store network across metros and Tier-2 cities.
Retail-brand activity is steady with 2,464 signals over the past 90 days.