Wills Lifestyle taps Franchise India to scale retail network across metros and Tier 2 cities
ITC's premium apparel brand Wills Lifestyle has partnered with Franchise India Brands to expand its store footprint pan-India via the franchise route, targeting metros and Tier 2 markets with sub-brands including Wills Classic, Wills Sport and Wills Clublife.
ITC's premium apparel brand Wills Lifestyle has tied up with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities on a pan-India basis.
Why this matters
Reinforces Wills Lifestyle's franchise-led growth push, echoing recent signals on partnering with Franchise India to grow its pan-India store network across metros and Tier 2 cities.
Store-opening activity holding steady with 945 signals over the last 90 days.