Wills Lifestyle taps Franchise India to scale retail footprint across metros and Tier 2 cities
ITC's premium apparel brand Wills Lifestyle has partnered with Franchise India Brands to expand its store network via the franchise route. Under CEO Atul Chand, the push targets metros and Tier 2 markets, spanning Wills Classic, Wills Sport and Wills Clublife lines.
ITC's Wills Lifestyle apparel brand has partnered with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities under CEO Atul Chand.
Why this matters
Reinforces Wills Lifestyle's franchise-led growth strategy, echoing recent moves to widen its exclusive apparel store network across metros and Tier 2 cities under CEO Atul Chand.
Store-opening activity holding steady with 754 signals over the past 90 days.