Wills Lifestyle taps Franchise India to scale pan-India via franchise route

ITC's apparel brand Wills Lifestyle partners with Franchise India to expand its store network across metros and Tier 2 cities. The move brings its Wills Classic, Wills Sport and Wills Clublife lines to more markets through a franchise-led model.

— Filed Thu, 9 Jul, 2026, 10:33 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle partners with Franchise India to expand its store network pan-India via the franchise route, targeting metros and Tier 2 cities. The apparel brand houses Wills Classic, Wills Sport, and Wills Clublife lines.