Wills Lifestyle taps Franchise India to scale apparel retail across metros and Tier 2 cities
ITC's Wills Lifestyle has partnered with Franchise India Brands to grow its store network via the franchise route, extending its Wills Classic, Wills Sport and Wills Clublife sub-brands into metros and Tier 2 markets.
ITC's Wills Lifestyle has tied up with Franchise India Brands to expand its apparel store network across India via the franchise route, targeting metros and Tier 2 cities with its three sub-brands.
Why this matters
Continues Wills Lifestyle's franchise-led push after prior signals on widening its store network across metros, Tier 2 cities and pan-India, signaling a scaled retail expansion strategy under ITC.
Store-opening activity is steady with 1,107 signals over the past 90 days.