Wills Lifestyle taps Franchise India to grow store network across metros and Tier 2 cities
ITC's apparel brand Wills Lifestyle has partnered with Franchise India Brands to scale its retail footprint pan-India via the franchise route, targeting both metros and Tier 2 markets across its Wills Classic, Wills Sport and Wills Clublife lines.
ITC's Wills Lifestyle apparel brand has tied up with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities on a pan-India basis.
Why this matters
Reinforces Wills Lifestyle's repeated push to grow its exclusive store network pan-India via Franchise India, signaling a sustained franchise-led retail expansion across metros and Tier 2 markets.
Store-opening activity holds steady with 443 signals over the past 90 days.