Wills Lifestyle taps Franchise India to grow store network across metros and Tier 2 cities
ITC's premium apparel brand Wills Lifestyle has partnered with Franchise India Brands to expand its retail footprint pan-India via the franchise route, spanning its Classic, Sport and Clublife labels across metros and Tier 2 markets.
ITC's Wills Lifestyle has partnered with Franchise India Brands to expand its premium apparel store network pan-India via the franchise route, targeting metros and Tier 2 cities across its Classic, Sport and Clublife labels.
Why this matters
The move reinforces Wills Lifestyle's push to widen its store network across metros and Tier 2 cities, echoing recent signals tying ITC's premium apparel brand to Franchise India for pan-India retail expansion.
Store-opening activity holding steady with 486 signals in the last 90 days.