Wills Lifestyle taps Franchise India to grow store network across metros and Tier 2 cities
ITC's premium apparel brand Wills Lifestyle has partnered with Franchise India Brands to scale its retail footprint via the franchise route, expanding across metros and Tier 2 markets with sub-brands Wills Classic, Wills Sport and Wills Clublife.
ITC's Wills Lifestyle apparel brand ties up with Franchise India to expand its store network across India via the franchise route, targeting metros and Tier 2 cities with its three sub-brands.
Why this matters
Reinforces Wills Lifestyle's franchise-led push, echoing recent signals on pan-India store growth and apparel network scaling across metros and Tier 2 cities.
Retail-brand activity holding steady with 2,397 signals over the past 90 days.
Also reported by
- Financial Express · BrandWagon — 5h after first sighting