Wills Lifestyle taps Franchise India to grow store network across metros and Tier 2 cities

ITC's Wills Lifestyle apparel chain has partnered with Franchise India Brands to expand its retail footprint via the franchise route, targeting both metros and Tier 2 markets. The rollout houses three sub-brands—Wills Classic, Wills Sport and Wills Clublife—aimed at fashion-conscious shoppers.

— Filed Wed, 8 Jul, 2026, 11:04 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle apparel chain has tied up with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities, housing three sub-brands for fashion-conscious shoppers.