Wills Lifestyle taps Franchise India to grow store network across metros and Tier 2 cities
ITC's premium apparel brand Wills Lifestyle has partnered with Franchise India Brands to expand its retail footprint via the franchise route. The push spans metros and Tier 2 markets, carrying its sub-brands Wills Classic, Wills Sport and Wills Clublife.
ITC's Wills Lifestyle apparel brand ties up with Franchise India to expand its store network across India via the franchise route, targeting metros and Tier 2 cities with its three sub-brands.
Why this matters
Reinforces Wills Lifestyle's recent push to widen its exclusive store network via Franchise India across metros and Tier 2 cities, signaling a consistent franchise-led retail expansion strategy for ITC's premium apparel brand.
Retail-brand activity is steady with 2,361 signals over the past 90 days.