Wills Lifestyle taps Franchise India to grow store network across metros and Tier 2 cities

ITC's apparel brand Wills Lifestyle has partnered with Franchise India Brands to expand its retail footprint pan-India via the franchise route, spanning its Wills Classic, Wills Sport and Wills Clublife sub-brands across metros and smaller cities.

— Filed Fri, 10 Jul, 2026, 13:48 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle apparel brand partners with Franchise India Brands to expand its store network pan-India via the franchise route, targeting metros and Tier 2 cities across its three sub-brands.

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