Wills Lifestyle taps Franchise India to grow store network across metros and Tier 2 cities
ITC's apparel brand Wills Lifestyle has partnered with Franchise India to expand its specialty-store footprint pan-India via the franchise route, targeting both metros and Tier 2 markets across its Classic, Sport and Clublife lines.
ITC's Wills Lifestyle apparel brand ties up with Franchise India to expand its store network across metros and Tier 2 cities via the franchise route, growing its pan-India specialty-store footprint.
Why this matters
Reinforces Wills Lifestyle's push to scale premium apparel stores pan-India via franchising, echoing recent signals on expanding its network across metros and Tier 2 markets.
Retail-brand activity steady with 2,477 signals over the last 90 days.