Wills Lifestyle taps Franchise India to grow store network across metros and Tier 2 cities

ITC's premium apparel brand Wills Lifestyle has partnered with Franchise India Brands to expand its retail footprint via the franchise route, targeting both metros and Tier 2 cities across India.

— Filed Fri, 10 Jul, 2026, 05:32 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle apparel brand ties up with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities.