Wills Lifestyle taps Franchise India to grow store network across metros and Tier 2 cities
ITC's premium apparel chain Wills Lifestyle has partnered with Franchise India Brands to expand its retail footprint pan-India via the franchise route, targeting both metros and Tier 2 markets across its Wills Classic, Wills Sport and Wills Clublife lines.
ITC Wills Lifestyle, its premium fashion apparel chain, tied up with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities on a pan-India basis.
Why this matters
Reinforces Wills Lifestyle's recurring push to widen its store network via franchising, following prior signals on scaling its footprint across metros, Tier 2 cities and pan-India through the Franchise India partnership.
Retail-brand activity holding steady with 2,468 signals over the past 90 days.