Wills Lifestyle taps Franchise India to grow specialty store network across metros and Tier 2 cities

ITC's fashion brand Wills Lifestyle has partnered with Franchise India Brands to expand its exclusive specialty store footprint pan-India via the franchise route, spanning its three sub-brands Wills Classic, Wills Sport and Wills Clublife.

— Filed Tue, 7 Jul, 2026, 00:04 IST · Source Financial Express · BrandWagon · Updated

ITC's fashion brand Wills Lifestyle has partnered with Franchise India Brands to expand its exclusive specialty store network pan-India via the franchise route, targeting metros and Tier 2 cities across its three sub-brands.