Wills Lifestyle taps Franchise India to grow retail network across metros and Tier 2 cities

ITC's apparel brand Wills Lifestyle has partnered with Franchise India Brands to scale its store footprint nationwide via the franchise route, targeting both metros and Tier 2 markets as part of a PAN India growth strategy spanning its Wills Classic, Wills Sport and Wills Clublife lines.

— Filed Thu, 16 Jul, 2026, 17:18 IST · Source Financial Express · BrandWagon · Updated

ITC's apparel brand Wills Lifestyle has partnered with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities as part of a PAN India growth strategy.