Wills Lifestyle taps Franchise India to grow retail footprint across metros and Tier 2 cities

ITC's fashion apparel brand Wills Lifestyle has partnered with Franchise India Brands to expand its store network nationwide via franchising, targeting both metros and Tier 2 markets. The brand spans Wills Classic, Wills Sport and Wills Clublife lines.

— Filed Thu, 2 Jul, 2026, 09:50 IST · Source Financial Express · BrandWagon · Updated

ITC's fashion apparel brand Wills Lifestyle partners with Franchise India Brands to expand its store network across India via franchising, targeting metros and Tier 2 cities. Brand houses Wills Classic, Wills Sport, and Wills Clublife lines.

Why this matters

Wills Lifestyle continues its franchise-led expansion push, consistent with recent moves to widen and scale its store network across metros and Tier 2 markets through the Franchise India partnership.

Store openings holding steady with 483 signals tracked over the past 90 days.