Wills Lifestyle taps Franchise India to grow pan-India store network via franchise route
ITC's premium apparel brand Wills Lifestyle has partnered with Franchise India Brands to expand its retail footprint across metros and Tier 2 cities, using the franchise model to scale its portfolio spanning Wills Classic, Wills Sport and Wills Clublife.
ITC's Wills Lifestyle apparel brand partners with Franchise India Brands to expand its store network pan-India via the franchise route, targeting metros and Tier 2 cities to grow its premium fashion retail footprint.
Why this matters
The move fits Wills Lifestyle's recent push to grow its premium apparel footprint pan-India, expanding exclusive stores across metros and Tier 2 cities through franchising rather than owned retail.
Store-opening activity is steady with 772 signals tracked over the past 90 days.