Wills Lifestyle taps Franchise India to grow pan-India store network

ITC's apparel brand Wills Lifestyle has partnered with Franchise India to expand its retail footprint nationwide via the franchise route, targeting metros and Tier 2 cities across its Classic, Sport and Clublife sub-brands.

— Filed Fri, 10 Jul, 2026, 22:02 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle apparel brand ties up with Franchise India to expand its store network pan-India via the franchise route, targeting metros and Tier 2 cities across its Classic, Sport, and Clublife sub-brands.

Why this matters

Wills Lifestyle's Franchise India tie-up marks a push to widen its premium retail footprint across metros and Tier 2 cities, extending prior moves to scale the pan-India store network via the franchise route.

Store-opening activity holds steady with 915 signals in the last 90 days.