Wills Lifestyle taps Franchise India to grow pan-India store network
ITC's premium apparel brand Wills Lifestyle is partnering with Franchise India to expand its retail footprint via the franchise route, targeting metros and Tier 2 cities across its Classic, Sport and Clublife lines.
ITC's Wills Lifestyle partners with Franchise India to expand its apparel store network pan-India via the franchise route, targeting metros and Tier 2 cities across its Classic, Sport, and Clublife premium brands.
Why this matters
The franchise tie-up builds on Wills Lifestyle's push to scale its premium apparel network beyond metros, echoing recent signals on pan-India store expansion across metros and Tier 2 cities.
Store-opening activity is steady with 619 signals in the last 90 days.