Wills Lifestyle taps Franchise India to grow PAN-India store network across metros and Tier 2 cities
ITC's apparel brand Wills Lifestyle has partnered with Franchise India Brands to expand its retail footprint via the franchise route, targeting both metros and Tier 2 markets to scale its store presence nationwide.
ITC's Wills Lifestyle apparel brand has partnered with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities to grow its PAN-India retail footprint.
Why this matters
This echoes Wills Lifestyle's 2014 tie-up with Franchise India to build its PAN-India network across metros and Tier 2 cities, a pattern now resurfacing in retail-brand signals.
Retail-brand signals are accelerating, up +322100% QoQ.